Introduction
Turning Win Para into a Loyalty Ecosystem
We redesigned the Win experience within Cepte ŞOK to go beyond simply tracking a balance. From earning and spending Win Para to campaigns, rewards, and additional benefits, we brought the experience together under a connected structure where users can discover more opportunities and engage more deeply with the Win ecosystem.
Year
2026
Industry
Retail / FMCG
Scope of work
UX/UI Design · Mobile App
Project Type
Project-Based
Timeline
2 Month
Challenges
Making a Growing Ecosystem Easier to Navigate
As the Win experience expanded, presenting campaigns, earning models, and different benefits within a clear structure became increasingly important. We reworked the information architecture and content hierarchy to make Win balance, QR code, campaigns, and key actions easier to discover, while creating a scalable foundation for new features..
Engagement & Gamification
Turning Earning into Continuous Engagement
We introduced new engagement models that extend Win Para earning beyond individual campaigns. With progressive mechanics such as Ayın Win’lisi, users can track their progress, unlock greater Win Para rewards as they reach defined milestones, and gain a clear reason to return and engage with the app.
Campaigns
Making Campaign Discovery and Participation Easier
We restructured the campaign experience so users can discover active offers, understand their details, and evaluate participation requirements more easily. By connecting campaign listing, detail, and participation steps through a consistent design language, we created a clearer journey from discovery to participation.
Rewards & Referrals
Extending the Value of Win Para
We expanded Win beyond a balance earned and spent during shopping by introducing additional benefit models. Users can discover rewards and partner brand benefits, while Paylaş & Kazan creates another way to gain value by inviting friends to the Win ecosystem.
Final thoughts
From Win Para and campaigns to milestone-based rewards, benefits, and referral mechanics, we brought different experiences together within a unified system. The result transforms Win from a loyalty balance into a broader, scalable loyalty experience designed to keep users earning, discovering, and engaging with new benefits over time.
